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Get a name!: 10 rules to create a great brand name
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Do not be overly concerned if you do not fi nd brands from your industry
being used in this book (or any of my books for that matter). Focus instead on
the principles of naming I will be discussing. In fact, if you do not fi nd brands from
your industry, that might actually be a good thing because this book only uses
brands that are considered strong. Maybe there are no strong brands from your
industry. If so, you can be the fi rst. If, on the other hand, there are many strong
brands in your industry and you are not one of them, you are in big trouble!
In reading this book, remember these few things; they will help you get the
best out of what has been written:
1. The principles of naming are the same regardless of whether you
are a B2C, B2B, hybrid, product, service, brick-and-mortar or
e-commerce brand. They are also the same regardless of the country
you are from.
2. All big brands start out as small brands. Do not look at the size of the
brands today. Look at what they did in terms of naming when they
were small. The rules of naming are the same for start-ups, small and
medium-sized companies or multinationals.
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3. While there are exceptions to the rules of naming, these are rare. To
improve your chances of creating a great name, play by these rules.
Do not try to be a hero and attempt to be the exception that succeeds
in fl aunting them and getting away with it.
Marshall Cavendish Business
Tai, jacky - Personal Name
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658.827 Tai g
978-981-261-846-7
658.827
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Electronic Resource
English
Marshall Cavendish Business
2009
singapore
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