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THE DO-IT-YOURSELF LOBOTOMY: Open Your Mind to Greater Creative Thinking


Adweek Books is designed to present interesting, insightful books for
the general business reader and for professionals in the worlds of
media, marketing, and advertising.
These are innovative, creative books that address the challenges and
opportunities of these industries, written by leaders in the business.
Some of our writers head their own companies, others have worked
their way up to the top of their field in large multinationals. But they
share a knowledge of their craft and a desire to enlighten others.
We hope readers will find these books as helpful and inspiring as
Adweek, Brandweek, and Mediaweek magazines.
John Wiley & Sons, Inc.
Monahan, tom - Personal Name
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155.7 Mon t
0-471-41742-4
155.7
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Electronic Resource
English
John Wiley & Sons, Inc.
2002
new york
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